The Guide To Being Enough
Francesco’s mother insists on adding way too much sugar to espresso.
As a result we end up finishing every Sunday lunch with an argument about how god-awful the coffee is.
We even have a nick name for it, “ciofeca”, which is Italian slang for “crap coffee” .
Often by the time the second course is finished and the fruit is being served, the whole family, gathered around the abundant table, are shouting “ciofeca” “ciofeca” , like a bunch of football hooligans causing a stir.
My Italian mother argues back, of course ,about how we “non capisce niente” (a typical phrase Italians use when they’re under threat) meaning: “You know nothing”.
The thing is I do know.
I know exactly how I like my coffee.
Strong, black, cremosa and smooth, you see it’s enough just the way it is without the add ons and any sugar coating.
Espresso in it’s simplest form makes me feel good you see and so when I have it then life and business becomes one big dolce vita for the week ahead.
Your clients also know what makes them feel good and how they want to experience their career and life , right down to their coffee.
And it’s likely if you’re reading this blog you have the very service or product that can give them what they really want.
But are you confident with your service in it’s simplest form?
Are you clear on how what you have to offer can help people get exactly what they’re seeking?
If you’re not you’re most likely going to be sugar coating your offerings way too much, turning your divinely inspired ideas and services into “ciofeca” in minutes.
Sugar coating by the way includes:
- Discounting your rates
- Adding too many incentives to close the sale
- Breaking your boundaries with payment plans you’re not inspired by
- Always being available for your clients needs before your own.
All this sugar coating is not an act of kindness Ladies; it’s a self-esteem issue.
It suggests you’re either desperate for the sale or not confident that what you’re offering is enough, just the way it is.
Recently Francesco’s mum had a mild heart attack and it’s certain that the years of sugar coating the “ciofeca’ contributed, so next time you’re tempted to make things even sweeter where your services and clients are concerned, consider that your service and your purpose , in it’s natural state, like a fine Espresso, deserve recognition and is perfectly enough the way it is.
Ready to get clear on next steps regarding your service, niches , sales or career? Join me here- 30mins complimentary Discovery Session with Grace